A store specializing in warabimochi made with straw flour called "black diamonds"...
Founded by Iseya Genroku I in 1708, this long-established shop has been in business for more than 300 years and is well known locally for its "edible chimaki," a type of rice cake made by Takayama, which will return to the Gion Festival in 2022. It is a popular store that sells Genroku-yaki, which is made by sandwiching red bean paste in a skin baked by hand by a craftsman, and manju and kintsuba, which are made with black bean paste prepared only with black soybeans and sugar.
The Honwarabi Mochi, available only at the main store, is another gem that many fans come from as far away as Nagoya and Wakayama to purchase. When it was first sold temporarily at the Gion Festival in the old days, it was a firm, firm product to be eaten at room temperature. Now it has evolved into a style with a melt-in-your-mouth texture and eaten cold. The flavor of deeply roasted Kurojyu soybean kinako (soybean flour) also relaxes the taste buds.
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