The bakery opened this bakery in this location to help the local community, which has few bakeries or stores, become more vibrant. The bakery offers 40 to 50 kinds of breads, including sweet breads, prepared breads, and hard breads, all made by hand without using preservatives and with fillings adjusted according to temperature and humidity.

In order to reduce food loss, which he has felt since his days working for a manufacturer, he also sells bread baked the day before as part of the "Mottainai Project" at a low price. The number of fans who come from far away to buy their famous soft bread even to the ears has been increasing.