
Asajibi", the brand name of the sake brewery, was named after a waka poem written in 1677 by Prince Michikan of Shogoinomiya, a prince of Emperor Gohio. Hiroko Hirai, who learned sake brewing from her father, the owner, and her husband Shotaro, who supports them, pursue a wide variety of sake brewing using mainly Shiga Prefecture sake brews. The "Kitafunaji Jun-no-Fumiji" is made using "Ginbukietsu" sake grown by terada in the northern part of Otsu City and is recommended for cold sake, but also tastes great at room temperature or warmed up to 50 degrees Celsius. Junshunyunoto Ginjo Anunno -unknown~, also made from Otsu's rice called Mizukagami, was conceived and designed by Sumire Matsuura, an illustrator who was formerly a miko (priestess) at Matsuo Shrine in Kyoto and is now active as a "Japanese sake girl". This sake was created with a wish for peace and tranquility for the future after the Corona disaster. The name of this sake is a combination of the meanings of these two words. Hirai Shoten's sake is made with a lot of love from the couple. We hope you will enjoy its gentle taste.