The "EARTH MALL's idea of sustainable living with Ehime" exhibition is being held at [Ogawa Coffee Sakai-cho Nishiki] until February 24, 2025 (Monday). Offline of the project "WE FOUND EHIME" launched by "EARTH MALL with Rakuten," an Internet shopping mall and online media that disseminates new ideas for a sustainable society and the appeal of local sustainable products, with Ehime Prefecture in 2022. The event sells sustainable daily necessities and food products from 12 groups that the editorial staff came across on their trip to Ehime. Visitors can actually hold in their hands products of various genres that they rarely have a chance to touch in Kyoto, and enjoy the experience of shopping at a select store. For details of participating brands, please visitOfficial siteCheck it out.

The cafe at the Sakai-cho Nishiki branch also offers fruit sandwiches made with Kanpei, a rare original variety grown exclusively in Ehime Prefecture, and warm lemonade made with Ehime lemons simmered with their peel for a limited time during the pop-up period.

Rediscover the charm of Ehime while enjoying items and delicious menus that are packed with local history, environment, and the thoughts of their makers.

Participating Brands
0Omishima Minna no Winery (Imabari City)
0 Dialogue in the Dark (Imabari City)
Shiro Ao (Matsuyama, Japan)
00Tou Bridge (Matsuyama City)
0Mustakivi (Matsuyama, Japan)
0Reela (Matsuyama City)
0LINK WOOD DESIGN (Tomochi)
0LUNA (Iyo City)
0Gozaki Shachu (Uchiko Town)
0GOOD MORNING FARM (Uchiko Town)
0 Miyamoto Orange Garden (Yawatahama City)
0Tangerine (Uwajima City)