From October 18 (Fri.) to October 20 (Sun.), 2024, Asahi Draft Beer's "Business Maruef Yokocho" is being held at Rissei Hiroba (Nakagyo-ku, Kyoto City, Kyoto Prefecture).
The catchphrase "Otsukare Namae desu desu, everyone in Japan! The project is a direct delivery of "Otsukare Namae Desu," the catchphrase of Asahi Draft Beer (a.k.a. Maruef), to people in every corner of Japan. The project is to deliver "Otsukare Nama Desu" directly to people in every corner of Japan. The Marufu car travels across the country, and finally landed in Kyoto.

The MARUF Car is a mobile event car that aims to promote the world of the brand and its products under the theme of "Beer Creates Friendly Connections. The MARUF Car is a mobile event car that aims to communicate the world of the brand and the appeal of its products under the theme of "Beer Creates Gentle Connections. At the event, visitors can enjoy a wide variety of ways to drink the beer, such as "mild pouring," "sharp pouring," and other ways to enjoy different tastes depending on how the beer is poured, "half-and-half," a 1:1 mix of MALEF and black beer, and "one-third," a 2:1 mix of MALEF and black beer. Original goods such as T-shirts and glasses will also be on sale.
Take advantage of this precious opportunity, limited to three days only, to spend a wonderful "Otsukaresei Hour" with your loved ones.

*Only one drink per person per order.
*Time limit of 45 minutes when crowded or full.